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	<title>Sabrina Dent &#187; TC50</title>
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		<title>TechCrunch 50 Demo Pit vs My Bank Account</title>
		<link>http://www.sabrinadent.com/2009/07/28/techcrunch-50-demo-pit/</link>
		<comments>http://www.sabrinadent.com/2009/07/28/techcrunch-50-demo-pit/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 12:45:33 +0000</pubDate>
		<dc:creator>Sabrina Dent</dc:creator>
				<category><![CDATA[Ireland]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[start-ups]]></category>
		<category><![CDATA[TC50]]></category>
		<category><![CDATA[TechCrunch50]]></category>

		<guid isPermaLink="false">http://www.sabrinadent.com/?p=1294</guid>
		<description><![CDATA[A couple of weeks ago, I mentioned on Twitter that I was gearing up for a last minute, 72-hour run at the TechCrunch 50 application. It wasn&#8217;t for a client &#8211; Katherine and I have been working on  a web app project for a little while now. There was never any intention to run it [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1295" title="DemoPit or No DemoPit?" src="http://sabrinadent.handelaar.org/wp-content/uploads/2009/07/tc50.png" alt="DemoPit or No DemoPit?" width="415" height="175" /></p>
<p>A couple of weeks ago, I mentioned on Twitter that I was gearing up for a last minute, 72-hour run at the <a title="TechCrunch 50 2009" href="http://www.techcrunch50.com/">TechCrunch 50</a> application. It wasn&#8217;t for a client &#8211; Katherine and I have been working on  a web app project for a little while now. There was never any intention to run it in stealth mode, but TC50 requires that you stay under wraps, so we&#8217;ve been waiting to find out if we made the cut.</p>
<p>As it turns out, we didn&#8217;t, which wasn&#8217;t entirely unexpected &#8211; we&#8217;re taking an existing model and applying it in a cool new way but we&#8217;re not re-inventing fire or anything. However, we <em>did</em> get an invitation to the Demo Pit.  <a title="Jason Calacanis on the Demo Pit" href="http://twitter.com/JasonCalacanis/status/2879941501">Not every one</a> of the 1,000+ applicants makes the demo pool &#8211; there are only 100 exhibitors in addition to the 50 on-stage TC50 finalists &#8211; so we&#8217;re pretty happy about that.</p>
<p>We are also completely undecided about going.</p>
<p>Here&#8217;s the deal &#8211; we&#8217;re at the point now where we need to raise seed capital of €20 &#8211; 25K minimum in order to:</p>
<ul>
<li>Move Project X off of gaffer tape and bailing wire and onto a formal framework</li>
<li>Develop the distributable modules that mean sales</li>
<li>Pay for serious hardware when we open for public beta</li>
</ul>
<p>I&#8217;ll be very straight and say: we do not have the $3,000 exhibition fee. We also do not have the €2,500/$3,500 it will cost to get both of us there, hole us up in San Francisco, and rent the kit we&#8217;d need on the ground there.</p>
<p>In fact, neither of us has enough money to pay our ESB bills right now, so really &#8211; we&#8217;re Brokey McBrokeyPants here. Trying to find this money would mean&#8230; I don&#8217;t even know what. A home equity loan, a bank robbery, or something else fairly serious like that.</p>
<p>On the other hand, I am 100% passionate about this project. More than 50 companies have come through my door in the last two years, and while I&#8217;ve been keen on any number of them, not one has made me say &#8220;I want a piece of that.&#8221; This one did, and if DemoPit is what the project needs, then that&#8217;s what we&#8217;ll do.</p>
<p>Somehow.</p>
<p><strong>So here&#8217;s what I want to know:</strong></p>
<ul>
<li>Would you do this?</li>
<li>If you&#8217;ve done DemoPit in previous years, was it worth it?</li>
<li>Did you raise funds as a direct result?</li>
<li>What did you get out of it other than cash?</li>
</ul>
<p>We need to decide fairly quickly because there are a lot of logistics involved in getting two tubby ladies and a fully functioning web app to San Francisco in a mere six weeks.</p>
<p>So advise me please, interpipes. Thank you.</p>
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