Exhibit A:

Exhibit B:

I sincerely think that is everything you need to know about social media in four tweets.

Alternatively, you could just watch @shutterstock shill on Twitter for an object lesson in what not to do.

(I did try to illuminate the path for them, just because it pains me so to watch these companies vomit all over their expensive branded shoes. Not surprisingly, the PR muffin or graduate intern or highly paid Social Media Expert™ or whoever they have working that account totally did not get it.)