I’m delighted to announce a new, two-part training day for small and medium businesses on 12 June in Cork called Putting the Internet to Work. It may sound hokey but this full-day, hands-on seminar is specifically designed to help businesses build online strategies, market effectively, and move forward in what we’ll politely call a new economic climate.

You can download complete details here, but in a nutshell, Martina Skelly and I will be conducting a crash course in digital marketing, covering blogging, social media, and the full Google toolbox from SEO to PPC Adwords campaigns:

Building Business Through Social Media

The Social Media seminar runs from 10 AM to 1 PM and covers:

• The Whys and How-Tos of blogging for small and medium businesses;
• Understanding and leveraging social networks including Twitter, LinkedIn, and Facebook;
• Tools and metrics for quantifying results from blog and social network campaigns.

Putting Google to Work for Your Business

The Google Tools seminar runs from 2 PM to 5 PM and covers:

• Safe and effective SEO strategies to improve natural search engine results and rankings in Google;
• Using Google AdWords to run cost-effective PPC (Pay-Per-Click) campaigns;
• Utilizing Google Analytics to pull it all together, monitor results, and calculate ROI.

We’ve tried to keep costs low while also keeping seminar sizes small: registration is limited to just eight people in each session. You can register for the full day for €150 or choose either half-day session for €80.

We’d like to make this day available to everyone who’d like to attend, so if you need a bursary, just let me know and we’ll do our very best to get you there.

WHO: People marketing small and medium businesses
WHAT: SEO, PPC, blogging and social media [full details]
WHERE: Lancaster Lodge, Western Road, Cork
WHEN: Friday, 12 June 2009, 10 AM – 5 PM
HOW: Registration is now open!