Comments on: Pimp Your Newsletter: List Building 101

By: Fluffy Links – Monday July 19th 2010 « Damien Mulley

Fluffy Links – Monday July 19th 2010 « Damien Mulley — Mon, 19 Jul 2010 04:48:58 +0000

[...] Sabrina has a great blog post (on her newly designed site) on building newsletters. [...]

By: Pamela

Pamela — Fri, 16 Jul 2010 18:28:20 +0000

I agree with you on pretty much everything. One policy our boss recently established in our office is that every networking event we attend and we exchange business cards we ask the person if we can enter them on our mailing list, we haven’t offer a freebie yet, but people still hasn’t say no. If you ask, most people will say yes.

Now, I am going to put together a give away email to send to our database, and encourage there to pass it to anyone else that may be interested.

By: Sabrina Dent

Sabrina Dent — Fri, 16 Jul 2010 09:16:26 +0000

@Brian: My opinion on frequency is “no more than monthly” although I have one client who sends a monthly and sends a very occasional special offer email to no ill effect. In general, the more often you send the lower your open rate; you do not want to fatigue your subscribers, but bi-monthly is well within range.

@Steph: It isn’t just the CM stats either – the support is phenomenal. I would never show a client Mail chimp willingly. show them the Campaign Monitor stats panel and most people say “I want that.” If someone wanted Mail Chimp, I would just be like “Look, I’ll pay the five bucks. Move. If you don’t like it, we’ll move back.” but that’s probably not a realistic option at an agency. 500 free subscribers is hard to compete with, it’s true, although there is that “you get what you pay for” element.

OK, you get a little more than that but, dude. It’s five bucks. Cough up.

By: Steph

Steph — Fri, 16 Jul 2010 08:48:48 +0000

I am fully with you on this. And in particular, on the love for Campaign Monitor. What upsets me is people’s reluctance to spend the cash on a decent system. While MailChimp does the trick to a point I find it’s not a patch on Campaign Monitor but CM don’t have a freebie option and if people get a whiff of a ‘free’ option it’s hard to convince them otherwise.

By: Brian Christensen

Brian Christensen — Fri, 16 Jul 2010 08:43:53 +0000

Excellent post and we totally agree, we do our own email newsletter quarterly, but I’d like to do it by-monthly next year. Any opinion on frequency?

We fill ours with (hopefully) interesting content, blog posts, media articles we’ve written with some thought on market trends and of course jobs. We use Campaign Monitor, the stat feedback is unbelievable. We can see who has forwarded the email to their friends / colleagues which is simply invaluable.