Blog

Business Boot Camp

Since a fall from a train at a certain notorious station has rendered me one-armed for at least the next four weeks, I have spent some time recently considering the manner in which I might attempt to keep food in our bowls and a roof over the dog.

One cannot code with one arm. This leaves either phone sex or business boot camps as viable options, and since premium numbers are actually ridiculously difficult to get in Ireland, I’ve opted for boot camps.

Business Boot Camp is a service where you provide me with a limited amount of information about your existing site or your startup plan, and I give you very practical feedback and suggestions for:

  • Site presentation, call to action and navigation
  • Messaging and communication
  • Product definition and price point
  • Marketing strategy, online and off
  • Search engine friendliness and optimisation
  • Blogging and social media strategy

I don’t normally offer this as a stand alone service, partly because all my design and development clients get it as part of the normal package whether they want it or not, but mostly because I will kill myself before I put the word “consultant” next to my name. Most consultants I’ve encountered deliver very little value over an extensive period of time; Boot Camp is designed to give you excellent value immediately, which has to be vastly preferable.

It is important to note that whatever the To Do list we come up with for your site, it is unlikely I will be able to do it — this is not one of those marvellous website health checks designed to rope you into hiring your “doctor” for additional work. Your Boot Camp assessment will be tailored to what’s best for your business, not mine.

Creating and implementing your Boot Camp List should give you:

  • A roadmap for the direction of your online business
  • Resources and ideas for implementing that roadmap
  • Better quality Google traffic
  • A lower bounce rate and a stickier website
  • More leads and a higher conversion rate

The charge for this is an extremely reasonable €300 and you should expect to spend about two hours on the phone with me after I’ve finished rummaging through your site or your business plan. You should also expect some very frank home truths and a good sized helping of salty language.

The salty language, as always, is free.

Boot Camp Info

  
Share on Facebook del.icio.us Stumble Share on LinkedIn Share on Twitter Share/Bookmark
   30 Mar 2010 | In: Interpipes | Tags:

9 Responses to “Business Boot Camp”

  1. Conor O'Neill:

    I prefer with the salt.

    I strongly recommend you all elbow your way to the front for this service.

    What Sabrina did for us late last year was nothing short of miraculous. Not just in putting together a complete new site in under a week but in changing how we communicate who we are and what we do.

    In a few short months we have gone from “who are they?” to competing with the two biggest players globally in our industry for some major deals.

    €300, she must be mad. Sign-up now and give her many multiples of that.

  2. Michael Kane:

    The single most important contributor in achieving our ambition of being Ireland’s number one wine retailing website, Sabrina Dent you are a goddess.

    Any online start-ups reading this, you need this Bootcamp – and believe me, you will never get value for money like it (even without the phone sex although occasionally that’s a bonus).

  3. Ciara Crossan:

    Clients are usually put on a 2-3 month waiting list for Sabrina, and now she is offering this incredibly practical service immediately and for 300 bucks?! Anyone thinking about starting up a web business needs to talk to this lady asap. She WILL kick your ass and you’re a fool if you don’t like it….she knows what she is talking about, so LISTEN to her!

  4. Sabrina Dent’s new service « OnPageCRM blog:

    [...] of Ireland’s best web designers is not becoming a consultant, but she is offing a great new service, and you’d be mad not to avail of it. Sabrina, business counterpart and personal friend broke [...]

  5. Michael FitzGerald:

    This service is a MUST if you have a small to medium business and want to increase sales or traffic to your website. Sabrina helping us launch a new product and her angle on how things could and should be done is so refreshing and original. And best of all she’s a pleasure to work with.

  6. Simon McGarr:

    Sabrina was very helpful when we were trying to write for the general public- she pointed out legal jargon we’d forgotten was jargon and made us answer questions clients might have, rather then what we thought they ought to ask.

  7. Wayne Byrne:

    Just finished my bootcamp session with Sabrina and my jaw is on the floor.

    Just a fantastic rapid fire 2 hours of what’s wrong with our site and what we need to do to fix it. She had a solution to every problem and no patience for excuses :)

    This will at least double our conversion rate.

    If you factor what you spend on marketing * what you lose on lost sales this is 300 euros you literally can’t afford not to spend!

    Oh, and it’s actually a LOT of fun too :)

  8. Dolly Mix 02.04.10 – Trim Balloon Fiesta, Business Boot Camp & pretty things | I Am Steph:

    [...] supremely talented Sabrina Dent is offering a Business Boot Camp service that sounds excellent and is ridiculously good value. Get [...]

  9. Neil Brown:

    Sabrina is wonderful, she is no nonsense and gets right to the point. We all know that time is valuable and she doesn’t waste yours or hers.

    Cuts through the noise and gets you into shape and just gets it done.

    One of the best things that happened to us was Sabrina.

Leave a Reply