Comments on: A Retailer I'd Bed in a Heartbeat http://www.sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/ Web Design * Development * Marketing Ireland Sun, 04 Dec 2011 17:52:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: omar http://www.sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/#comment-430 omar Sun, 17 Feb 2008 21:37:41 +0000 http://sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/#comment-430 wow, that is amazing. i haven't heard of anything like that ever before. at least not in cambridge, ma. wow, that is amazing. i haven’t heard of anything like that ever before. at least not in cambridge, ma.

]]> By: Sabrina Dent http://www.sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/#comment-429 Sabrina Dent Sun, 17 Feb 2008 20:46:22 +0000 http://sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/#comment-429 I agree that all mattresses pretty much look alike, so that's not really what I'm talking about in terms of photos. The truck, though, is really unique - an actual, bona fide USP, something most products don't *really* have. It's cool, I'm interested, and I'd like to see more. In fact, in order to be really comfortable with this concept, I probably *need* to see more, so I know what I am (literally) getting into. As for the visiting guilt, I can understand that. It wouldn't bother me, though, because they are paid bonuses on customer service ratings from the customer, whether he or she bought a mattress or not. They are not on sales commission, which is really nice, and really nice to know. But, I'm sure that you're representative of a sub-set of the market who aren't going to dig this sales model. But the people who love it? Are really gonna love it. And as far as I know, nobody loves the regular showrooms, so Sleep Squad has that going for them. I agree that all mattresses pretty much look alike, so that’s not really what I’m talking about in terms of photos. The truck, though, is really unique – an actual, bona fide USP, something most products don’t *really* have. It’s cool, I’m interested, and I’d like to see more. In fact, in order to be really comfortable with this concept, I probably *need* to see more, so I know what I am (literally) getting into.

As for the visiting guilt, I can understand that. It wouldn’t bother me, though, because they are paid bonuses on customer service ratings from the customer, whether he or she bought a mattress or not. They are not on sales commission, which is really nice, and really nice to know.

But, I’m sure that you’re representative of a sub-set of the market who aren’t going to dig this sales model. But the people who love it? Are really gonna love it. And as far as I know, nobody loves the regular showrooms, so Sleep Squad has that going for them.

]]> By: isadub http://www.sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/#comment-428 isadub Sun, 17 Feb 2008 20:13:49 +0000 http://sabrinadent.com/2008/02/17/a-retailer-id-bed-in-a-heartbeat/#comment-428 Interesting post. I also moved from the b2b arena to a different retail market recently and am trying to differentiate myself from the competition. I'm not sure I agree with you about a photo gallery. They do have rotating images of the truck on their homepage. And, imho, a mattress generally looks like any other mattress? They bring 3 mattresses to your home. General info on (your) personal shopper <a href="http://www.sleepsquad.com/ResourceCenter/MeetYourPersonalShopper/tabid/155/Default.aspx" rel="nofollow">is here</a>. The concept wouldn't work on me though. If they visited me, I'd feel guilty (or something) if I didn't buy a mattress. So I wouldn't call them in the first place... isadub Interesting post. I also moved from the b2b arena to a different retail market recently and am trying to differentiate myself from the competition.

I’m not sure I agree with you about a photo gallery. They do have rotating images of the truck on their homepage. And, imho, a mattress generally looks like any other mattress?

They bring 3 mattresses to your home.

General info on (your) personal shopper is here.

The concept wouldn’t work on me though. If they visited me, I’d feel guilty (or something) if I didn’t buy a mattress. So I wouldn’t call them in the first place…

isadub

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