Daniel DiFiore: Hawk5721 & Lawn Boy for Moli.com
30 Jan 2008 | Filed Under: Crankypants + Interpipes + Social Networks
It seems our Moli.com friend Hawk5721 is a true Moli enthusiast. He’s been running all over the internet telling people about it:
- Hawk5721 astroturfs on Digg, telling us all about Ron Paul’s new social networking site on… Moli.com
- Hawk5721 astroturfs on Techcrunch, telling us “If you are frustrated with Facebook yuo should try this site ww.moli.com. It rocks.”
- Hawk5721 astroturfs on GetSatisfaction, telling us that “they actually have customer service and help.”
They certainly do have customer service and help. Moli.com was very helpful indeed in tracking down the fact that Hawk5721 is actually Daniel DiFiore, Moli.com’s Director of Customer Service. This was ridiculously easy to Google up, given that he’s blogging at danieldifiore.blogspot.com with the username Hawk5721.
On his Moli profile, Dan is generous enough to offer his services as a consultant. It seems he’s worked with fairly notable clients like, err, the Rhode Island Film Collaborative.
On whose website he’s also astroturfed for Moli.com. Natch.
The guy’s got stamina, I’ll give him that. Unfortunately, since he hasn’t quite come to grips with that Moli.com “split channels between personal and business personae” Unique $30m Selling Point, we get to see just how much stamina he has, especially when it comes to doing Jello shots.*
Still, it was great to be able to track him down so easily on Moli.com. This whole social networking thing is awesome!
*Update: That image seems to have been removed from Dan’s photo album. No worries; I have a copy.
Previously | Moli.com Not Only Lies But Whores
Next Up | MOLIĀ fails at Internet Bingo


pat says:
your like Cagney and Lacey all in one
Wednesday, 30 January, 2008, 2:16 amnouns says:
You’re a total meanie, using the Internet like that.
I had the refined good taste – ;-) – not to mention all those links that popped up earlier when I typed certain words into that little box in the corner of my browser, mostly because they’re such incredibly half-baked attempts at astroturfing. Astrofumbling?
Consultancy, you say? I guess I know who to ask if I want to go from ‘interesting service with possible launch issues’ pointed out in your first post to ‘link to being caught in the act on Techcrunch.com’. All this in under six hours, now that is efficient.
Wednesday, 30 January, 2008, 2:33 amSabrina Dent says:
Go on, ask me how I bad I feel.
Not remotely bad. This whole thing could have been avoided if Dan’s response to my first post had been complete silence – which, given his communication skills, would have been his safest option. Alternatively, he could have actually done his job and instead of telling me the product over which I had a perfectly valid criticism is just flat out “awesome”, actually managed a customer service issue.
But no. Into the phone booth he goes, and switches to his trolling, astroturfing Hawk5721 costume, thus giving himslef license to behave, sound and spell like a tantrum throwing 12 year old boy.
High class indeed.
Wednesday, 30 January, 2008, 2:48 amnouns says:
All this and Giuliani gone in the one night! No wonder I’m still awake.
I had a skim through Dan’s Moli profile and blog posts. The posts made my grammar, spelling and punctuation sensors jangle horribly, but did throw up this (unintentional) gem
“I was attending a workshop by Joy Carver and when she said that phrase it was like a light went off.”
Result – darkness, presumably.
Wednesday, 30 January, 2008, 3:39 amBernie Goldbach says:
I really like the lightbulb discovery. It personifies some of my current college students and I identify with the feeling of being in the dark.
Wednesday, 30 January, 2008, 9:17 amAnthony says:
:) That’s hilarious. Has this guy ever used the Internet prior to moli?
Wednesday, 30 January, 2008, 10:54 amSabrina Dent says:
Nouns, the lightbulb thing… priceless. I <3 you.
Wednesday, 30 January, 2008, 12:57 pmDeborah says:
Wow – just caught up on all the posts. Excellent.
Wednesday, 30 January, 2008, 2:42 pmNathalie says:
This just gets better and better. Here I was thinking that “Hawk5721″ was just some woefully random made-up name – but no, he actually uses it! For shame…
Wednesday, 30 January, 2008, 10:42 pmSabrina Dent says:
Nathalie, the thing that cracks me up about that is that it’s a username he made up *just* to Astroturf about Moli.
That’s a username you think sounds like internet influencers? Seriously?
Dan’s comprehension of the Internet is so seriously flawed on so many levels that the comedy value is nearly bottomless.
Thursday, 31 January, 2008, 12:10 amJeremy Pepper says:
And here last night I finished a long post on online communities, talking about working and respecting the communities.
Great personification of just not getting it. Woohoo.
Thursday, 31 January, 2008, 1:04 amChris M says:
I found that moli is a corporate lying cheating site that uses money to build it’s rank from nobody to rank 399 (4th may 2008). I believe they are complete and utter filth.. and where was my 30$ M HUH?! anyone can make a site succsful with even 500k…you dont need 30 millions to do that!? UTTER SCUM! AND WASTE OF MONEY… DO YOU SEE THAT GOING TO CHARITY? NO!
Sunday, 4 May, 2008, 1:23 amzackt says:
you’re such a fucking bitch, get over yourself
Monday, 5 May, 2008, 7:53 pm