[...] Year Ago Today Jump to Comments Happy Anniversary, Every One. Possibly related posts: (automatically generated)2 yrs today Happy [...]

[...] of two stories of ethical misbehavior in the blogosphere. Little Weasel’s story came from a blog post written at the beginning of this year by Sabrina Dent, a popular Irish blogger. Sabrina left a [...]

[...] is one of anonymous blog commenting run amok. On January 29, a popular Irish blogger, Sabrina Dent, blogged about her experiences with Moli, a Dublin-based start-up that Dent described as “social [...]

You wouldn’t happen to be friends with Dan, would you?

I guess Tyco Electronics in Harrisburg PA is kind of far from Moli’s headquarters, but you just never know.

[...] Sabrina Dent: Pixel Pushing Ireland » Oh Moli You Heartbreaker, You – An excellent tale of PR stupidity   « My del.icio.us bookmarks for February 19th through February 21st |   [...]

[...] her article Oh Moli You Heartbreaker, You, Sabrina Dent states that MOLI couldn’t check her Gmail to tell her who she knows is already a [...]

Unlike Dan, who just lies, spams and lies some more for his. You’d think Moli didn’t have any actual customers who needed looking after, what with all this free time Dan has on his keyboard.

And then you go and spoil it all by saying something stupid like …

“Hello, Hope we can be friends…thx
http://www.PYRAMIDSCHEMEHERE.com/spammingPOS
Take A Look !!!!!!!!!!!!!!!!!!!!!!!”

…was the actual first contact she got at Moli.com, which ‘values your privacy’ so much that it announces your arrival to every spammer in town.

Daniel, you’re still a lying sack of crap. There was no “misinformation” here. So there’s another lie, this time posted under your own name in your official capacity. This is worse.

And you weren’t ‘replying’ to anything. You engaged in a drive-by, dump-a-turd-and-run, cowardly blogspamming run. You deliberately pretended to be someone else. You left not one but two fake email addresses.

And this isn’t your “private alias”. Except for your spamming and crapwitted astroturfing attempts, Hawk5721 doesn’t exist. Google, who you weren’t smart enough to figure out would give up your name because it owns Blogspot, proves that this fake nick your using has only been used to lie and lie again on a multitude of websites for the last year or so.

You lied when you turned up, you lied when you got caught, and you’re lying now.

Fuck off, whore.

Lesson 1: You are not anonymous on the Internet.

Lesson 2: If a PR/marketing intern pulls a stunt like this, you have some ‘plausible deniability’ wriggle room. If your director of customer service does it, you don’t.

Lesson 3: You employ PR people and communications people. Whilst they shouldn’t be using such plainly stupid, dishonest and underhand boosting tactics, they may at least be a little more adroit at it. Hint from the dark side: the Internet cafe down the street is not using your employer’s allocated IP block. However, see Lesson 1.

Lesson 4: When found out, stop digging and apologise. Immediately. If you are tempted to apologise less than fulsomely, talk to your PR and communications people. They can set you straight and maybe even draft something for you.

Direct comment on your apology – you can’t have it both ways. You commented twice anonymously, being deliberately obtuse the second time on the issue of whether you worked for Moli. In your ‘apology’, you claim you were addressing “mis-information” in your “capacity as Director of Customer Service”. No, you weren’t.

I suspect that this is deliberate avoidance, since the ‘apology’ comment is crafted far more carefully than anything else I’ve read from you. Glad you’ve advanced to Lesson 4! Hello Moli PR folks!

Lesson 5: You have just secured a serious chunk of funding. That can pay for big billboards, TV ads and all sorts of traditional advertising which rarely bites back. Why on earth did you think this was a good idea?

Lesson 6: Credit your customers’ intelligence. How often in the past have you responded to customer issues in your “capacity as Director of Customer Service” by telling them the service they have a problem with is “awesome”? Another hint from the dark side: people don’t believe cliches & platitudes any more. At least have a stab at telling me why it’s awesome.

Lesson 7: If your company’s differentiating attribute in a crowded marketplace is ‘trust’, notoriously hard to gain and maintain online, please learn to walk the walk. Your ‘apology’ to Sabrina has done more damage than good to my perceived trust of you and your company.

With my marcomms hat on, Moli’s launch timing couldn’t have been better (did you guys pay Scoble as well?) with the online privacy debate going mainstream worldwide.

And then you go and spoil it all by saying something stupid like …