I’m delighted to announce the launch of TwoTitsandaVote.com - yes, seriously.

Two Tits and a Vote is a political action campaign, designed to get women to use their muscle as voters to take action around a single issue at a time. Men are very welcome to take part; the platform is merely aimed at mobilising women.

It’s built around the concept of “armchair activism.” Armchair activism enjoys reasonable take-up online, but is often decried as ultimately being rather useless because it rarely translates into the real world. I started to think a lot about how to merge all of the good stuff about armchair activism - it’s fast, it’s accessible, it’s not a big ask, and it delivers a feel-good factor to the participant - with actions that could actually take form in the real world.

After a lot of thought, I came up with a couple of ideas that are basically being piloted for this first campaign:

• An online petition, which will actually be printed off and delivered to Mary Harney’s office.
• Letter templates, which you can personalise or just print off and mail in.
• Postcards you can buy and fill out online that will be mailed (by me) to the HSE.

I have to admit that the postcards are my favourite. They arrived today and they look fantastic. I am completely smitten by the idea of these turning up in the Mary Harney’s post box. Undoubtedly, they will cheer up her postie, too.

The name actually didn’t take that much thought. I used it as a blog entry titles away back, and it stuck in my head. Is it slightly shocking? Sure. A four month waiting list for a breast scan, however, is much more shocking. It’s memorable, and it should work to grab attention. I suppose I’ll find out just how attention grabbing it is after round one of the press releases is done.

Anyway, needless to say, I would appreciate any links to the site anyone might be able to provide. I do sincerely believe that with enough people taking part, campaigns like this can have an impact. It’s all about the numbers, though, and I’m really keen to get to critical mass on the first campaign so we have a nice body of people to help propel people forward for future campaigns.

You know you want to send a postcard…